Mirror Now is an English-language information channel in India that in the main focuses on city troubles, civic topics, and the worries of the common guy. Launched in 2017 as a part of the Times Network, it became initially branded as “MagicBricks Now,” a real estate-targeted channel, earlier than being rebranded as Mirror Now to amplify its focus to broader social problems.
Key Features of Mirror Now:
Urban and Civic Issues:
Focus on Civic Problems: Mirror Now is understood for its dedication to highlighting city problems consisting of visitors congestion, pollutants, housing, healthcare, education, and infrastructure. The channel’s programming frequently facilities on the demanding situations confronted by using residents of their every day lives in city India.
Public Advocacy: The channel performs a massive role in advocating for answers to civic problems through bringing these troubles to the leading edge and protecting authorities accountable.
Citizen-Centric Approach:
Interactive Platform: Mirror Now encourages energetic participation from visitors, frequently offering citizen voices in their applications. The channel allows visitors to proportion their worries, that are then addressed on air.
Campaigns and Initiatives: The channel runs various campaigns focused on social and civic troubles, encouraging public involvement and pushing for trade.
News Coverage:
National and Local News: While Mirror Now has a sturdy attention on urban problems, it also covers sizeable national information tales, in particular people who impact the each day lives of residents.
Investigative Reports: The channel conducts in-intensity investigations into troubles along with corruption, crime, and social injustices, offering visitors with a clean understanding of the troubles to hand.
Debates and Discussions:
Talk Shows: Mirror Now functions talk shows in which professionals, activists, and policymakers talk pressing city troubles. Programs like The Urban Debate are mainly famous for his or her incisive discussions and no-nonsense technique.
Accountability: The channel is understood for its efforts to keep public officers and establishments answerable for their movements or inactions, frequently confronting them at once on air.
Social Justice Focus:
Inclusive Content: Mirror Now covers problems associated with social justice, which include gender equality, human rights, and environmental sustainability, aiming to create consciousness and pressure societal change.
Community Impact: The channel’s stories often recognition on the effect of policies and events on marginalized and vulnerable communities, giving them a voice inside the media landscape.
Digital Presence:
Online Accessibility: Mirror Now keeps a sturdy digital presence, with content available for stay streaming on its internet site and mobile apps. The channel additionally engages with audiences via social media systems, wherein it stocks updates and interacts with viewers.
On-Demand Content: Viewers can access on-call for content material, along with past episodes of their favourite shows, on diverse digital systems.
Popular Shows on Mirror Now:
The Urban Debate: Hosted by means of outstanding newshounds like Faye D’Souza and Tanvi Shukla, this display is the channel’s flagship software, that specialize in the largest urban and civic problems of the day. It capabilities discussions with experts, public officers, and residents.
The Last Word: A overdue-night show that wraps up the day’s maximum pressing issues, imparting a summary and analysis of events with a focal point on their impact on society.
Availability:
Television: Mirror Now is to be had on foremost cable and satellite networks across India, catering to an target market interested by civic topics and concrete issues.
Online Streaming: The channel may be streamed stay thru its website, mobile packages, and various streaming services, making it handy to a worldwide target audience.
Mirror Now has carved out a spot for itself through specializing in issues that without delay affect city residents, making it a completely unique and essential part of the Indian news panorama. Its dedication to civic journalism and its citizen-centric technique have earned it a committed viewership.